**Product rating on Kaspi.kz — how it works and how to boost** > What a product rating on Kaspi.kz is, which factors affect it, real seller examples and practical steps to increase visibility and sales. Source: https://aww.kz/en/guide/reyting-tovara/ · updated: 2026-02-01 [Главная](https://aww.kz/) [Glossary](https://aww.kz/en/guide/) Product rating Term # Product rating 5 May 2025 Updated: 1 February 2026 [Мерей Тлеугазин](https://aww.kz/about/merey/) ## Contents 1. How rating is calculated: factors and mechanism (short and to the point) 2. Why rating matters for a seller: specifics and KPIs 3. Examples on Kaspi.kz: real seller situations 4. Practical steps to raise a product's rating 5. How to measure the effect and which metrics to track 6. Typical mistakes and risks Product rating is a numerical or points-based indicator that aggregates sales, conversion, reviews, returns and operational metrics that determine a card’s position in Kaspi.kz search results and recommendations. It’s not just the stars on the card — it’s a factor that affects traffic and the chance to get into "Top" and recommended blocks. ## How rating is calculated: factors and mechanism (short and to the point) The official Kaspi.kz algorithm is not fully disclosed, but from sellers’ practical observations and market analytics the key groups of factors are: - **Sales and sales velocity.** Historical sales volume and recent dynamics: growth in sales over the last 7–30 days raises the card’s rating. - **[Card conversion](https://aww.kz/en/guide/conversion/) (CTR → conversion).** From click to purchase: high CTR and conversion signal to the algorithm that the product is relevant to queries. - **Reviews and ratings.** Average rating and number of reviews: having 100+ real reviews rated 4–5 significantly helps. - **Return and cancellation metrics.** A high percentage of returns or order cancellations worsens positions. - **Stock availability and delivery speed.** Items with guaranteed fast delivery (FBS/partner warehouse) get priority. - **Pricing and promotions.** Competitive price and participation in promotions increase CTR and sales. - **Card quality.** Filled characteristics, correct categories, relevant photos and a structured title affect relevance. Analysts and sellers roughly estimate relative contributions by group as: sales and conversion 40–60%, reviews and returns 20–30%, price and logistics 10–25%, card quality 5–15%. These are guidelines, not official weights. ## Why rating matters for a seller: specifics and KPIs Rating directly affects three commercial metrics that form a seller’s profit: - **Card traffic.** Dropping from a top-3 position to place 6–10 in a category typically reduces [organic traffic](https://aww.kz/en/guide/organicheskij-trafik/) by 40–70%. - **Conversion and [average check](https://aww.kz/en/guide/srednij-chek/).** High rating increases trust: cards with rating 4.5+ and 50+ reviews have conversion 20–50% higher than comparable ones with rating below 4.0. - **Customer acquisition cost.** The higher the rating, the cheaper the advertising: CPM and CPC in cards with a good rating usually drop by 15–30% all else equal. Practical KPIs for guidance: - Search CTR of the card: 3–6% for mass categories, 6–12% for narrow niches. - Card conversion: 2–8% depending on category; - Return/cancellation rate: aim for single-digit percentages where possible; rates above ~10–15% are a red flag in most categories. - Average rating: target 4.3+ for steady growth; 4.5+ and 50–100+ reviews provides better competitive positioning. ## Examples on Kaspi.kz: real seller situations Below are typical scenarios observed by sellers and consultants on Kaspi.kz: - **New SKU with strong promotion.** A seller launched a limited-time coupon and increased ad impressions, which drove a spike in orders over 10 days. The card’s conversion and sales velocity improved, raising its visibility and organic traffic after the promotion ended. - **Improved card content.** A merchant updated titles, added full characteristics and better photos. CTR and conversion increased, which translated into a gradual rating uplift within 2–4 weeks. - **Logistics fix (FBS).** Moving fast-moving SKUs to FBS/partner warehouse reduced cancellations and delivery time. Those cards gained priority in recommendations and saw a measurable traffic increase. - **Poor handling of returns.** Another seller ignored quality complaints, leading to repeated 3-star and lower reviews and a higher return rate. The card dropped in search positions and required months of corrective measures to recover. ## Practical steps to raise a product's rating Actions you can take, ordered roughly by effort and impact: - **Optimize the card.** Write a clear, structured title, fill all characteristics, select the correct category and upload high-quality photos (including lifestyle and detail shots). - **Improve conversion signals.** Use compelling key phrases in the title, add bullet benefits in the description and highlight guarantees or warranties to increase CTR → conversion. - **Work on reviews.** Encourage honest feedback after purchase, respond quickly and constructively to negative reviews and resolve issues to prevent returns. - **Stabilize logistics.** Ensure stock availability, shorten processing time, consider FBS/partner warehouses to guarantee delivery speed. - **Targeted short-term promotions.** Run time-limited promotions, coupons or bundles to increase sales velocity without long-term margin erosion. - **Monitor post-promotion retention.** After a spike, keep a follow-up plan (cross-sell, email or push offers) to sustain sales so the algorithm keeps a stronger signal. - **Control returns and disputes.** Audit return reasons, improve packaging and product descriptions to align expectations, and train support to reduce cancellations. ## How to measure the effect and which metrics to track Use both short-term and medium-term windows and compare with similar SKUs or category averages: - Daily and 7–30 day sales (units and GMV). - Impressions, clicks, CTR and conversions (view-to-cart, cart-to-buy). - Number and average rating of reviews; fresh reviews volume. - Return and cancellation rates and reasons. - Stock status (FBS/in stock) and average delivery time. - Advertising CPAs, CPM and CPC before/during/after interventions. Recommended method: run a short controlled promotion on a subset of SKUs or in a narrow time window, track the delta in the metrics above, and use the results to scale the approach. Keep an eye on margins: a higher rating should lead to lower CAC and better lifetime value to justify the investment. ## Typical mistakes and risks - Placing the product in the wrong category or leaving key characteristics blank — this reduces relevance and CTR. - Poor photos, frequent OOS (out of stock) or delayed shipments — these quickly damage position. - Ignoring negative reviews and not resolving root causes — leads to systemic rating decline. - Artificial reviews or aggressive price swings without logistic support — can attract returns, suspicious activity flags and reputational risk. - Short-term price dumps without retention plan — the effect may disappear once the promotion ends. ## Часто задаваемые вопросы What quick steps can I take in a week to raise a product’s rating on Kaspi.kz without significantly cutting margin? Focus on improving the card: a correct title, complete characteristics and high-quality photos raise CTR and conversion. Switch to FBS or speed up order processing to reduce cancellations and gain delivery priority. Run a targeted short-term promotion or coupon with limited stock to boost sales over 7–14 days — this signals the algorithm without long-term price cuts. Which metrics should I check regularly to understand a product rating’s dynamics? Track daily sales (7–30 day windows), the card’s CTR and view-to-purchase conversion — they directly affect relevance. Monitor average rating and number of reviews, return/cancellation percentage and stock status (FBS/in stock). Also watch average delivery time and participation in promotions. How many reviews and what rating are critical to noticeably improve a product’s position? In practice, reaching 100+ real reviews dominated by 4–5 stars gives a noticeable boost in trust and positions. One or two negative reviews won’t kill a card, but systematic 3-star and lower feedback with return reasons significantly drags ratings down. A steady influx of fresh honest reviews and prompt claim handling is more important than a single absolute number. How do promotions and temporary price cuts affect rating, and what are the pitfalls? Promotions and discounts increase CTR and sales, giving a positive short-term signal to the algorithm and can lift rating. Pitfalls: aggressive price cuts harm margin and may attract returns or suspicious orders; if sales fall after the promo, the effect will fade. Plan promotions with inventory control and a follow-up pricing strategy. What common seller mistakes most often lower a card’s rating on the marketplace? Placing a product in the wrong category or leaving characteristics incomplete reduces relevance and CTR. Poor photos, frequent OOS/delayed shipments, a high return rate and ignoring negative reviews quickly hurt position. Artificial reviews and abrupt price manipulations without logistic support also damage performance. 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