FBS delivery

FBS delivery is an order-fulfilment model where the seller stores, packs and ships orders that come from Kaspi.kz themselves, rather than handing these tasks over to the marketplace operator.

How FBS works on Kaspi.kz

In the FBS model the seller gets an order notification via their Kaspi seller dashboard or through the API, picks the product from their warehouse or collection point, prepares the paperwork and ships the parcel with the chosen carrier. The seller is responsible for dispatch times, packing quality, labelling and updating delivery statuses.

• Order acceptance: the order appears in the seller dashboard and must be processed within the declared SLA. Many sellers set an internal limit of processing within 24 business hours.
• Preparation for shipment: check contents, product condition, include documents and labels. For Kaspi it is important to provide correct tracking numbers and statuses.
• Dispatch: choose courier — own delivery service, local carriers or the postal service. Partner rates are often tied to cities: delivery to Almaty is usually more expensive than deliveries within an oblast centre.
• Status updates: the seller must upload the tracking number and mark shipment/return in the dashboard or via API. Failure to transmit statuses reduces visibility and may incur fines.
• Returns handling: the buyer initiates a return through Kaspi, the seller organises reverse logistics and either accepts the item into stock or rejects the return if conditions are violated.

Why FBS for the seller: advantages and risks

FBS gives control over inventory and margin but requires logistics discipline. Below are the key advantages and typical risks specific to the Kazakhstan market.

• Advantages:
  • Margin control: you don’t pay Kaspi fulfilment fees, which can preserve 3–10% margin on high-markup items.
  • Flexible pricing: discounts, bundle offers and local promotions can be implemented faster since you control the warehouse.
  • Faster handling for specific categories: for large or fragile items it’s easier to set up custom packaging.
  • Using your own couriers: at higher volumes you can achieve delivery rates 20–40% below market by negotiating directly.
• Risks and limitations:
  • Operational load: you need staff for order intake, packing and handing parcels to carriers.
  • Fines and rating drops: late shipments, incorrect statuses or poor packaging lead to penalties or reduced visibility on Kaspi.
  • Working capital: holding a large assortment and turnover ties up funds in stock, which is a risk for businesses with thin margins.
  • Regional logistics complexity: shipping across Kazakhstan has variable lead times and costs; rural deliveries may involve extra handling or higher returns.

Examples on Kaspi.kz: real seller scenarios in Kazakhstan

Below are common real-life scenarios that help decide whether FBS is a good fit.

• Local retailer in an oblast centre: a shop with steady local demand can use FBS to keep better margins and deliver same- or next-day in the city, using a small internal courier team or a local carrier.
• Specialised bulky goods seller: sellers of furniture or large appliances often prefer FBS because they can control custom packing and use specialised transport, avoiding standard fulfilment constraints.
• Seasonal or niche seller: for sellers with peak seasons (e.g., school supplies, seasonal clothing), FBS allows flexible stock deployment without fixed fulfilment fees, but requires careful forecasting to avoid stockouts.
• High-volume electronics resellers: businesses with high turnover can negotiate lower courier tariffs and implement streamlined pick-and-pack processes to beat third-party fulfilment on cost.

Practical tips for setting up FBS and optimising processes

• Define realistic SLA: set internal processing targets (e.g., 24 business hours) and ensure staffing covers peak times.
• Integrate with Kaspi API: automate order import, status updates and tracking uploads to avoid manual errors and delays.
• Standardise packaging: have templates for different product groups, including cushioning for fragile items and clear labelling for easy scanning.
• Choose carriers by region: split orders by destination: national carriers for remote regions, local couriers for urban deliveries to optimise cost and time.
• Set up quality checks: final verification before dispatch reduces returns caused by incorrect items or incomplete kits.
• Plan for returns: allocate a return-processing area, checklist for inspection and a fast decision flow on refunds or restocking.
• Track metrics: measure on-time dispatch rate, delivery exceptions, return rate and cost per order to find optimisation levers.
• Use batch operations: batch picking and label printing reduce labour per order; barcode scanners speed up accuracy.
• Insure high-value shipments: for expensive items consider declared-value insurance and clear claim procedures with carriers.

Typical seller mistakes and how to avoid them

• Late status updates: forgetting to upload tracking or change status leads to penalties and unhappy buyers — automate or make it mandatory at packing stations.
• Poor packaging: increased damages and returns — standardise materials and train staff on packing for transport conditions in Kazakhstan.
• Underestimating costs: not accounting for returns, packaging, labour and regional surcharges — build these into pricing and margin models.
• Insufficient workforce planning: spikes in orders cause delays — use temporary staff or stagger cut-off times during peaks.
• No tracking validation: wrong or invalid track numbers cause lost orders in the system — validate before upload and test API integrations.

Integration and automation: how AWW helps FBS sellers

AWW provides tools and services that reduce manual work and lower operational risk for FBS sellers on Kaspi.kz:

• Order synchronization: automatic import of orders from Kaspi into your OMS, avoiding missed or duplicated orders.
• Bulk label and document generation: print pick lists, packing slips and courier labels in batches to speed up processing.
• Tracking and status updates: automated upload of tracking numbers and delivery statuses to Kaspi via API to maintain compliance and visibility.
• Inventory management: real-time stock sync between your warehouse and Kaspi listings to prevent overselling.
• Return handling automation: workflows for receiving, inspecting and restocking returned items with photo evidence and automated refund triggers.
• Analytics and cost reports: detailed reports on cost per order, returns, carrier performance and margin impact to inform decisions.
• Carrier integrations: connections to local and national carriers for rate comparison, label generation and tracking consolidation.
• Support for Buy Box strategy: analytics and automation to help keep product offers competitive without sacrificing margin.

Conclusion

FBS on Kaspi.kz is a viable model for sellers who want tighter control over margins, customised packaging and flexible pricing. It demands reliable processes, investment in workforce and good integrations to avoid penalties and service issues. For sellers with predictable volumes, specialised products or the capability to negotiate courier rates, FBS can reduce costs and improve offer control. If your business lacks stable operational capacity or you cannot absorb the risks of returns and regional logistics, consider a hybrid approach or third-party fulfilment.