Glossary
E-commerce terms dictionary
A
A/B testing product cards
Step‑by‑step guide to A/B testing product cards on Kaspi.kz: choosing hypotheses, sample size, metrics, examples and practical tips for sellers.
ABC analysis of products
Practical guide to ABC analysis for Kaspi.kz sellers: how to split SKUs, which metrics to use, examples and ready formulas for stock and purchasing.
Acquiring
A detailed guide to acquiring for Kazakhstan entrepreneurs: principles, types, examples on Kaspi.kz, and tips for automating sales.
Anchor products
What anchor products are and how they boost conversion and average order value on Kaspi.kz. Concrete examples, KPIs and practical steps for sellers.
Artificial intelligence
Definition of AI in e‑commerce, concrete cases on Kaspi.kz, how to implement, which metrics improve, and practical steps for sellers in Kazakhstan.
Auto-replies to reviews
How to set up auto-replies to reviews for Kaspi.kz sellers: triggers, SLAs, ready templates and integration with automation tools to reduce negative feedback.
Average order value
What average order value is, how to calculate and increase it on Kaspi.kz: formulas, Kazakhstan case studies and 12 practical tactics to grow revenue.
B
Barcode and marking
What barcode and marking are, how to get an EAN, avoid Kaspi.kz blocks, common seller mistakes and a step-by-step implementation checklist.
Bounce rate
What bounce rate is, how to calculate it, and which product-card changes actually reduce it on Kaspi.kz. Practical examples and a checklist.
Brand positioning
A practical guide to brand positioning for sellers on Kaspi.kz: steps, metrics, examples and actionable tactics to grow sales.
Brand store on the marketplace
What a brand store on Kaspi.kz is, how to open one, which metrics it improves, and practical steps to launch and automate sales.
Break-even point
How to calculate the break-even point in KZT for sales on Kaspi.kz: formula, examples, accounting for commissions and returns, and tips to reduce risk.
Bulk product editing
How to quickly update prices, stocks and product pages on Kaspi.kz: step-by-step, with examples and practical tips for sellers in Kazakhstan.
Buy Box
What the Buy Box is on marketplaces: how the "Buy" button works, what affects placement, and how to win the Buy Box on Kaspi.
C
CPA marketplace
What CPA means on a marketplace, how to set up pay‑per‑action on Kaspi.kz, calculation examples and practical tips for sellers in Kazakhstan.
CPM advertising
A clear explanation of CPM advertising for Kaspi.kz sellers: the calculation formula, real examples of budgets and CPM, and tips for optimization and tracking performance.
Cashback
What cashback is, how it works on Kaspi.kz, real calculations and a seller checklist to lift conversion without eroding margin.
Category Management
How to manage categories on Kaspi.kz: concrete steps, common mistakes, examples to boost CTR and sales, plus an automation checklist.
Chargeback
What a chargeback is, how it works on Kaspi.kz, what evidence to collect, and how to reduce the risk of losses and seller account blocks.
Cohort analysis
Practical guide to cohort analysis for Kaspi.kz sellers: metrics, numeric examples, common mistakes and recommendations to increase repeat purchases.
Competitive intelligence
Step-by-step guide to competitive intelligence on Kaspi.kz: data collection, metrics, scenarios and concrete actions to increase sales and reduce risks.
Content marketing
A practical content-marketing guide for Kaspi.kz sellers: how to improve product cards, photos, videos and descriptions, with examples and a checklist to grow sales.
Contextual Advertising for Marketplaces
A practical guide to contextual advertising for Kaspi.kz sellers: budgets, conversions, tracking, example calculations and optimization tips.
Conversion
What conversion on marketplaces is, how to calculate it, what affects it, and how to increase purchase rates on Kaspi and other platforms.
Conversion funnel
A step-by-step breakdown of the conversion funnel for Kaspi.kz sellers: metrics, typical benchmarks, examples and practical steps to grow sales.
Cross-docking
Definition of cross-docking, how it works for Kaspi.kz sellers, real cases, numeric KPIs and step-by-step implementation tips.
Cross-selling
Practical guide to cross-selling for Kaspi.kz sellers: how it works, examples, KPIs and step‑by‑step recommendations for implementation and automation.
Cross-sells
A practical cross-selling guide for Kaspi.kz sellers: mechanics, examples, metrics and step-by-step implementation with real numbers.
Customer Acquisition Cost (CAC)
What CAC is and how to calculate and reduce it for a seller on Kaspi.kz: formulas, numeric examples, practical recommendations and an automation checklist.
Customer LTV
A practical guide to calculating and increasing customer LTV for Kaspi.kz sellers, with formulas, examples in tenge and concrete tactics.
Customer Segmentation
Practical guide to customer segmentation for sellers on Kaspi.kz: RFM, targeted promos, segment examples and step-by-step automation.
Customer journey mapping
Practical guide to customer journey mapping for sellers on Kaspi.kz: metrics, scenarios, examples and concrete steps to grow conversion and average order value.
Customer loyalty
A practical guide to building loyalty on Kaspi.kz: metrics (CLV, retention), proven tactics and a checklist for sellers in Kazakhstan.
Customer micro-segmentation
How to split your customer base into small groups, test messages and increase conversion and repeat purchases on Kaspi.kz. Concrete examples and a checklist.
Customer retention
A practical guide to customer retention for Kaspi.kz sellers: metrics, examples, a checklist and tips to automate repeat purchases.
Customs clearance
A practical guide to customs clearance in Kazakhstan: duties, documents, cost calculations and examples for Kaspi.kz sellers.
Cybersecurity for marketplace sellers
Specific risks and step-by-step measures to protect your account, API and payouts on Kaspi.kz. Access control, 2FA protection, incident response and a checklist.
D
DBS delivery
DBS is a model where the seller handles, packs and ships orders from Kaspi.kz themselves. Practical guide: how it works, examples, checklist and KPIs for implementation.
Data-driven decision making
Practical guide to data-driven decisions for Kaspi.kz sellers: which metrics to track, improvement examples and step-by-step actions to grow sales.
Demand elasticity
A practical guide to measuring demand elasticity for Kaspi.kz sellers: formulas, real examples, how to run price tests and increase profit.
Demand forecasting
How to calculate and apply demand forecasts for Kaspi.kz: formulas, numeric examples, promotions, replenishment lead times and automation tips.
Digital Marketing
A practical guide to digital marketing for Kaspi.kz sellers: channels, KPIs, real cases, a checklist and automation tips.
Digital transformation
A practical guide to digital transformation for Kaspi.kz sellers: processes, case studies, KPIs and step-by-step actions with real figures.
Dropshipping
Practical guide to dropshipping in Kazakhstan: how it works, real Kaspi.kz cases, numbers, risks and a launch checklist.
Dumping
What dumping means, real Kaspi.kz examples with loss calculations, and practical steps: price monitoring, price tiers, documentation and automation.
Dynamic pricing
How to set up dynamic pricing for sellers on Kaspi.kz: algorithms, real Kazakhstan cases, margin-protection rules and an implementation checklist.
E
Electronic invoice
What an electronic invoice is, how to issue it for Kaspi.kz, example of 12% VAT calculation, common mistakes and automation with AWW.
Email marketing for e‑commerce
Practical guide to email marketing for Kaspi.kz sellers: templates, metrics, automation and real KPIs to recover carts and boost repeat purchases.
Emotional Intelligence in Sales
How to use emotional intelligence to boost conversion, cut returns, and improve your seller rating on Kaspi.kz. Practical cases and a checklist.
Exporting and importing catalog
Practical guide to exporting and importing product catalogs on Kaspi.kz: formats, common errors, examples and a step-by-step checklist for automating the process.
F
FBO Kaspi
A detailed guide to FBO on Kaspi: how fulfilment works, real Kazakhstan seller examples, cost calculations and practical checklists.
FBS
What is FBS (Fulfillment by Seller): how the seller-handled delivery model works, advantages, disadvantages, and comparison with FBO on marketplaces.
FBS delivery
Detailed guide to FBS delivery on Kaspi.kz: setup, cost calculations, lead times, risks and practical tips for sellers in Kazakhstan.
Fraud
What fraud is on marketplaces (Ozon, Wildberries, Kaspi): common scam schemes, how sellers can spot and defend. Examples and a checklist of measures.
Fulfillment
Clear explanation of fulfillment, how it works, examples for Kaspi.kz and practical tips to reduce lead times, costs and returns.
G
Gamification
A practical guide to gamification for Kaspi.kz sellers: mechanics, metrics, real examples and step‑by‑step implementation advice.
Geotargeting
A practical guide to geotargeting on Kaspi.kz: set availability, pricing and promotions by region, with real examples and step‑by‑step tips.
Growth Hacking
Step-by-step growth hack guide for Kaspi.kz: tactics, metrics, examples with numbers and a checklist to quickly grow sales and average order value.
I
Importing goods
How to import goods into Kazakhstan and sell on Kaspi.kz: documents, cost calculation, logistics, certification and practical cost-saving tips.
Individual Entrepreneur for selling on a marketplace
Step‑by‑step on registering an IE in Kazakhstan to sell on Kaspi.kz: documents, taxes, accounting, fees, example calculations and practical tips for entrepreneurs.
Influencer marketing
Practical guide to influencer marketing for sellers on Kaspi.kz: influencer types, budgets, metrics, examples and a campaign launch checklist.
Infographics for the marketplace
Practical guide to creating infographics for product cards on Kaspi.kz: what to show, where to place it, which metrics improve, and step-by-step tips for sellers.
Inventory
Practical inventory guide for Kaspi.kz sellers: counting methods, cycle counts, ROP formulas, common mistakes, and automation via API and AWW.
Inventory forecasting
A practical guide to inventory forecasting for Kaspi.kz sellers: formulas, safety stock calculations, EOQ, reorder points and real examples.
Inventory management
Practical guide to stock accounting: safety stock calculation, ABC analysis, FBS scenarios and automation via AWW with examples from Kazakhstan.
Inventory turnover
How to calculate inventory turnover and days of inventory with Kaspi.kz examples. Formulas, calculations in KZT, reorder point, EOQ and practical seller tips.
K
Kaspi Delivery
Detailed guide to Kaspi Delivery: fulfillment models, timelines, costs, real Kazakhstan seller examples and practical tips to boost sales.
Kaspi Gold
Overview of Kaspi Gold for Kaspi.kz sellers: how the card and loyalty program work, impact on conversion, real cases and practical steps.
Kaspi Pay for Business
Detailed guide on Kaspi Pay for businesses in Kazakhstan: how it works, fees and payout timing, real Kaspi.kz cases and practical integration tips.
Kaspi Postamat
How Kaspi Postamat works: how to send and receive orders, storage terms, locker sizes and conditions for sellers on Kaspi.kz — full 2026 overview.
Kaspi Red
What Kaspi Red is in plain terms: how to apply, limits, difference from instalments, benefits and risks for buyers and sellers. Analysis 2026.
Kaspi Магазин
Step-by-step guide to Kaspi Магазин: registration, logistics, fees, calculation examples and practical tips for sellers in Kazakhstan.
Kaspi Рассрочка
What Kaspi Рассрочка is, how to connect, benefits and risks for Kaspi.kz sellers, practical calculation examples and automation tips.
L
Last mile
What the "last mile" is, how to reduce its cost and speed up delivery on Kaspi.kz: calculations, seller mistakes and practical settings.
Lead generation
Practical guide to lead generation for Kaspi.kz sellers: channels, metrics, cost example, scripts and an automation checklist.
Live commerce
How to run live selling via streams: examples and practical tips for Kaspi.kz sellers — script, metrics, integration and automation tools.
M
Machine Learning
How machine learning predicts demand, optimizes prices and personalizes offers on Kaspi.kz — practical examples and tips for sellers.
Managing stock levels
A practical guide to tracking and automating inventory for Kaspi.kz sellers: formulas, examples, common mistakes and tools to reduce losses.
Market penetration
Step-by-step guide to market penetration in Kazakhstan for Kaspi.kz sellers: niche selection, pricing strategy, logistics, advertising and KPIs.
Marketing automation
Practical guide to marketing automation: how it works, why it matters, real Kaspi.kz examples and step-by-step implementation advice.
Marketplace
What is a marketplace: how trading platforms work, business models, fees and opportunities for sellers in Kazakhstan.
Marketplace API
What a marketplace API is, how it works and why sellers on Kaspi.kz need it. Practical examples, limits, common errors and integration scenarios.
Marketplace CTR
What CTR is on a marketplace, how it’s calculated and why it affects sales on Kaspi.kz. Practical steps, examples and proven methods.
Marketplace Keywords
A practical guide to selecting and placing keywords on Kaspi.kz: examples, title templates, CTR/CR metrics, and a step‑by‑step checklist for sellers.
Marketplace advertising ROI
A practical guide to calculating ROI of advertising on Kaspi.kz with examples, formulas, benchmarks and hands-on tips for sellers in Kazakhstan.
Marketplace analytics
A practical guide to sales analytics on Kaspi.kz: which metrics to track, how to collect data and concrete steps to boost conversion.
Marketplace arbitrage
How to buy and resell items for profit on Kaspi.kz: types of arbitrage, margin calculations, examples, risks and a practical checklist.
Marketplace commission
Clear explanation of Kaspi.kz commission structure, calculation examples, typical rates and practical tips to reduce costs for sellers in Kazakhstan.
Marketplace ecosystem
Overview of the marketplace ecosystem: components, impact on sales, real examples on Kaspi.kz and practical tips on automation and inventory management.
Marketplace financing
What marketplace seller financing is: types, Kaspi.kz examples, calculations, and practical advice for small and medium businesses in Kazakhstan.
Marketplace logistics
A breakdown of marketplace logistics: how FBO/FBS work on Kaspi.kz, key KPIs, common mistakes and actionable steps to speed up delivery and cut costs.
Markup and Margin
The difference between markup and margin, formulas and calculations that account for Kaspi.kz commission, examples and a checklist for sellers in Kazakhstan.
Merchandising
Practical guide to merchandising on Kaspi.kz: product pages, photos, pricing, stock and A/B tests to boost sales and conversion.
Minimum retail price
What the minimum retail price is and how to set it on Kaspi.kz: calculations, examples, control and tips to preserve margin.
Mobile commerce
What mobile commerce is, how it works on Kaspi.kz, key metrics and practical steps to grow sales via mobile devices.
Multi-account on the marketplace
What a multi-account is, legal and risky scenarios on Kaspi.kz, concrete examples, metric control and a step-by-step implementation guide.
N
Neuromarketing
Practical guide to neuromarketing for Kaspi.kz sellers: mechanics, metrics, examples and actionable tips with typical effects and tests.
Next-generation marketplace
An analysis of the next-generation marketplace using Kaspi.kz as an example: mechanics, key metrics, seller cases in Kazakhstan and practical steps for growth.
Niche products
What niche products are, how to assess demand on Kaspi.kz, examples and a step‑by‑step launch plan: analysis, listing, logistics and scaling.
O
Omnichannel in e‑commerce
A practical guide to implementing omnichannel on Kaspi.kz: inventory sync, channel strategy, metrics and a checklist to grow sales.
Omnichannel in marketplace sales
A clear omnichannel guide for sellers on Kaspi.kz: how to link offline, website and Kaspi, which KPIs to track and practical implementation steps.
Operational efficiency
Practical guide to improving operational efficiency for Kaspi.kz sellers: KPIs, examples, common mistakes and automation steps.
Organic traffic
Clear guide to organic traffic for sellers on Kaspi.kz: how it works, which metrics matter, real cases and a practical checklist.
P
Packaging goods for a marketplace
Practical guide to packaging for Kaspi.kz: materials, sizes, labeling, examples for electronics, clothing and kitchenware. Checklist and KPIs.
Payment systems
A practical guide to payment types in Kazakhstan: acquiring, Kaspi Pay, wallets, fees, payout timing and automation for sellers.
Personalization
A practical personalization guide for Kaspi.kz sellers: how it works, which data to use, case examples and actionable tips to grow conversion.
Price monitoring
Practical guide to price monitoring on Kaspi.kz: how to work with it, which metrics to watch, response examples and ready rules for automation.
Price war
How a price war affects sales and margins on Kaspi.kz. Practical examples, numerical estimates and step‑by‑step advice on managing prices.
Product Bundle Strategy
How to create and sell product bundles on Kaspi.kz: pricing, logistics, examples and steps to boost average order value and turnover.
Product Certification
Step-by-step on obtaining certificates and declarations for selling on Kaspi.kz: timelines, estimated costs, common mistakes, and a seller checklist.
Product SKU
What a product SKU is: how to build an identification system, rules for creating SKUs and their role in catalog management.
Product aggregators
What product aggregators are and how they help sellers on Kaspi.kz increase sales and automate catalog management.
Product bundling
What product bundling is and how to build bundles on Kaspi.kz with examples, numbers, inventory rules and automation via AWW and API.
Product categories
Clear guide to product categories on Kaspi.kz: how they are formed, why correct categorization matters for sellers, real cases and practical actions.
Product cost
A practical guide to calculating product cost on Kaspi.kz. Formulas, an example in tenge, and how to account for commissions, delivery and returns.
Product development for marketplaces
Step-by-step guide to creating and launching a product on Kaspi.kz: demand analysis, pricing, packaging, logistics and sales automation.
Product differentiation
A practical guide to product differentiation for Kaspi.kz sellers: strategies, examples, real figures and step-by-step implementation tips.
Product lifecycle
Step-by-step explanation of the product lifecycle with metrics, Kaspi.kz examples and practical tips for managing stock, price and promos.
Product lineup
Practical guide to building a product lineup for Kaspi.kz sellers: structure, examples, metrics and step-by-step tips to optimize your assortment.
Product listings
What a product listing is, how to create correct cards on Kaspi.kz, common seller mistakes and practical steps to boost sales and cut costs.
Product margins
How to calculate product margin for Kaspi.kz sellers: formulas, commissions, logistics, returns and ad costs with practical examples and recommendations.
Product page content
How to properly craft a product page for Kaspi.kz: title, photos, specifications, SEO and practical techniques to increase CTR and conversions.
Product page on the marketplace
Step-by-step guide to creating a Kaspi.kz product page for sellers: structure, real examples, metrics and a practical checklist to boost sales.
Product photography
Practical guide to product photos: Kaspi.kz requirements, formats, shooting ideas, editing and a checklist to boost conversion.
Product rating
What a product rating on Kaspi.kz is, which factors affect it, real seller examples and practical steps to increase visibility and sales.
Profit Margin Optimization
A guide to increasing a seller’s margin in Kazakhstan: formulas, Kaspi.kz examples, automation steps and an implementation checklist.
R
RealFBS on Wildberries
What RealFBS is on Wildberries, how to set up order fulfillment, logistics and returns, and practical tips for sellers from Kazakhstan.
Repricer
What a repricer is, how it works, pricing strategies and benefits for sellers on marketplaces, with guidance for Kazakhstan sellers.
Repricing
Practical guide to repricing on Kaspi.kz: pricing formulas, real numerical examples, strategies and automation to protect margin.
Reputation Management
Practical guide to managing a seller's reputation on Kaspi.kz: metrics, real cases, a checklist and monitoring automation.
Retargeting
Practical retargeting guide for Kaspi.kz sellers: segments, setup, metrics (ROAS, CPA), examples and a launch checklist.
Reverse logistics
A practical guide to reverse logistics for Kaspi.kz sellers: processes, examples, KPIs and checklists to cut costs and speed up returns.
Rich‑content
What rich‑content is, which elements work on Kaspi.kz, real seller cases and a practical checklist to increase sales and reduce returns.
S
SEO
Practical SEO guide for Kaspi.kz product cards: title structure, attributes, images, and a checklist with concrete numbers and seller cases from Kazakhstan.
SEO Optimizer
SEO optimizer for marketplaces: how to improve product page visibility in search, competitor analysis and content recommendations.
Sales
A practical guide to sales on Kaspi.kz: types of promotions, discount calculations, seller cases from Kazakhstan and a step-by-step launch checklist.
Sales Seasonality
Practical guide to sales seasonality: how to forecast demand, manage inventory and promotions on Kaspi.kz with examples and actionable tips.
Sales automation
Practical guide to sales automation for Kaspi.kz sellers: integration, FBS/FBO examples, KPIs and concrete steps to grow sales and reduce errors.
Sales forecasting
Practical guide to sales forecasting for Kaspi.kz sellers: metrics, formulas, examples and implementation steps considering seasonality and logistics.
Sales funnel
A clear guide to the sales funnel for sellers on Kaspi.kz: stages, calculations, metrics and practical steps to increase conversion and revenue.
Scoring models in e-commerce
What scoring models in e‑commerce are, how they work on Kaspi.kz, which metrics to track and how to implement sales automation.
Seasonal marketing
How to plan promotions and inventory for Nauryz, New Year, Back-to-school and Black Friday on Kaspi.kz: a practical guide with numbers and a checklist.
Sharing economy
A practical guide to the sharing economy for Kaspi sellers: formats, examples, pricing, automation and risk reduction.
Showroom
What a showroom is, costs and how to integrate with Kaspi.kz. Practical cases, metrics and a step‑by‑step launch plan for sellers in Kazakhstan.
Size chart
Step-by-step guide to a size chart for product cards on Kaspi.kz: measurement templates, examples, how to reduce returns and boost conversion.
Social commerce
How to sell via social networks in Kazakhstan: mechanics, metrics, examples on Kaspi.kz and practical steps to grow sales and automate.
Social commerce in Kazakhstan
A practical guide for sellers in Kazakhstan: channels, integration with Kaspi.kz, metrics and step-by-step automation of selling through social media.
Social proof
How reviews, ratings and buyer photos boost sales on Kaspi.kz. Practical techniques, metrics, templates and automation tips.
Subscription commerce
What subscription commerce is, how it works on Kaspi.kz, examples, LTV calculations and a step-by-step launch plan for sellers in Kazakhstan.
Supply chain optimization
A practical guide to cutting lead times, lowering OOS and increasing turnover for Kaspi.kz sellers with concrete formulas and examples.
T
Target audience
Target audience: definition, examples and practical application for marketplace sellers in Kazakhstan.
Taxes for marketplace sellers in Kazakhstan
Practical guide to taxes for Kaspi.kz sellers: which taxes to pay, calculation examples, common mistakes and tips to automate accounting.
Time Management
Definition of the term for marketplaces.
Trigger campaigns
Step-by-step guide to trigger campaigns for Kaspi.kz sellers: timing, email examples, metrics, and an implementation checklist for quick results.
U
Unit economics of a marketplace
Practical guide to unit economics for sellers on Kaspi.kz: formulas, numeric examples, typical commission rates and concrete tips to improve profitability.
Up-selling
Practical guide to up-selling on Kaspi.kz: concrete examples, numbers and a checklist to grow average order value and seller profit.
W
WhatsApp Marketing
Practical guide to WhatsApp marketing: scenarios, KPIs, templates and integration for Kaspi.kz sellers with real examples.
Working with reviews
Practical guide for Kaspi.kz sellers: how to handle reviews, reduce negative feedback, and improve ratings and conversion with concrete steps and templates.
