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Customer Communication

WhatsApp
AI-Sender
for Kaspi

An AI assistant that replies to customers in seconds and boosts repeat sales

Onboarding of new stores to WhatsApp campaigns is temporarily paused — automatic order messages to customers are not being sent right now.

When will my order arrive?
Your order #48291 is already on its way. Estimated delivery — tomorrow by 18:00.
Response in 3 seconds

Why customers turn to competitors

Problem

Customers wait hours for a reply

You spend 2–3 hours a day on WhatsApp messaging, lose customer loyalty, and miss out on repeat sales.

Solution

AI responds in 3 seconds, 24/7

WhatsApp AI-Sender replies to customers in 3 seconds, 24/7. The AI understands the context of inquiries, composes a natural reply, and escalates complex cases to a manager.

Capabilities

Everything for customer communication

Automated replies to common questions

The AI recognizes customer intent — order status, returns, product specs — and provides precise answers without manager involvement.

Mass broadcasts with segmentation

Send personalized messages by segment: new buyers, repeat customers, abandoned carts.

Responses to reviews

The AI analyzes review sentiment and generates an appropriate response — thanking for positive feedback, resolving issues for negative reviews.

Russian + Kazakh

Native support for both languages and mixed "Kazakh-Russian" conversational styles, with no loss of meaning.

Customer journey

AI works at every stage of the purchase

Automated messages at the right moment — no action required from you

Before purchase

A buyer asks about a product — the bot replies in 3 seconds with availability, specs, and delivery times. While competitors stay silent, you're already selling.

  • Answers to product questions
  • Personalized recommendations

After checkout

The bot sends order status updates, reminds about delivery and answers "Where is my order?" — all without your involvement.

  • Status notifications
  • Answers to common questions

After delivery

AI detects the best moment to request a review. A polite message at the right time — and the customer leaves a rating.

  • Review request at the right moment
  • Thank-you message
Reviews & Rating

More reviews — higher rating — more sales

On Kaspi, rating decides everything. Sellers with a 4.5+ rating get 3x more orders

Automated review collection

AI analyzes customer behavior and sends a personalized message asking for a review — when the likelihood of a positive rating is highest.

Optimal send time Personalized message RU + KZ

Smart responses to reviews

The bot replies to each review with the right tone: thanks for positive ones, professionally resolves issues in negative ones. Each response builds trust.

Handling negative reviews Correct tone Instant reply

Store rating growth

The more positive reviews, the higher your Kaspi rating. High rating = priority in search results = more customers. A self-reinforcing growth loop.

Rating 4.5+ Higher in Kaspi search

Repeat sales

After a review, the bot suggests related products or a discount on the next order. A customer who left a review has a 70% chance to buy again.

Cross-sells Discounts for loyal customers
How it works

Three steps to your first auto-reply

1

Connect WhatsApp

Link WhatsApp Business to AWW. Setup takes 5 minutes.

2

Configure scenarios

Choose message types: auto-replies, broadcasts, review responses. Configure tone and language.

3

AI works for you

The bot replies instantly, and you can view all conversations and analytics in the dashboard.

Numbers That Speak for Themselves

3 sec

average response time to customers

24/7

continuous operation with no days off or breaks

+35%

growth in repeat purchases

Real results

Merchants already using AI-Sender

Automated WhatsApp replies boost conversion and customer loyalty

No spam

Safe messaging rules

Careful messaging builds customer relationships — pushy messaging ends in complaints and a blocked number

Customer consent

Message only people who have already interacted with your store: placed an order or wrote to you first. Cold blasts to someone else's contact lists are a straight path to complaints and a blocked number.

Frequency

Service messages are event-driven: order status, delivery, review request. Promo campaigns go out rarely and with a real reason. Daily messages read as spam even to loyal customers.

Relevance

Segment your base: new buyers get a welcome and help with their first order, repeat customers get products that go with their last purchase. One message "for everyone" performs worst of all.

Send time

Promo messages belong in daytime and evening hours, when people are ready to read and reply. Late-night blasts irritate and end in a complaint, not an order.

More about messaging

WhatsApp messaging for a Kaspi store: how it works

For a Kaspi.kz seller, WhatsApp is the main channel for talking to buyers. This is where people send their pre-order questions: is the product in stock, which size fits, when will it arrive. It is also the convenient place to share order statuses, answer delivery questions, and ask for a review after the purchase arrives. A well-built WhatsApp flow for a Kaspi store covers all three stages — before the purchase, during, and after — and turns one-time buyers into regulars.

Response speed is critical here. A buyer asking about a product usually writes to several sellers at once — the order goes to whoever answers first. Communication quality also indirectly affects your store rating: a satisfied buyer is more likely to leave a high score and a review, while one left waiting in silence goes to a competitor or writes something negative. That is why a WhatsApp bot for business solves the speed problem first: routine questions get an answer within seconds at any hour, and complex cases are handed to a manager.

The second key part is segmentation. Messaging for a Kaspi store should not be the same for everyone. New customers should get a welcome, help choosing, and delivery information. Repeat customers should get offers based on past purchases: consumables for the appliance they bought, the new collection of a favorite brand, a reminder about a product that is running out. The more precisely a message fits a specific buyer's context, the higher the response — and the fewer people tap "report".

The third part is discipline. Careful messaging rests on four rules. Consent: write only to people who placed an order with you or started the conversation themselves. Relevance: every message should answer a real need of the recipient, not just remind them the store exists. Frequency: service notifications are event-driven, promos are rare and have a reason. Timing: send messages at hours when people can comfortably read them. Breaking these rules leads to complaints, and mass complaints lead to a blocked number — after which the whole communication channel is lost.

WhatsApp communication is part of the store's overall workflow. Prices, meanwhile, are handled by the AWW auto repricer, and a full breakdown of seller tools is collected in our guide to the Kaspi seller dashboard. Together these tools close out the routine: prices update automatically, buyers get answers on time, and the seller gets time back for sourcing and inventory.

Note: onboarding of new stores to WhatsApp campaigns is temporarily paused. You can follow the news and use the rest of the AWW tools in the AWW app.

FAQ

Frequently asked questions

Yes, AI-Sender requires a WhatsApp Business account. If you don't have one, we'll help with the setup during onboarding.
In the AWW dashboard you select message types and define rules: auto-replies for frequent questions, welcome messages, reminders. The AI adapts tone to the context.
The bot answers questions about order status, returns, and product specs, and sends confirmations and abandoned cart reminders. Complex queries are handed off to a manager.
Yes — you can segment your customer base and send personalized messages: promotions, new arrivals, reminders. All broadcasts comply with WhatsApp policy.
Yes, AI-Sender natively supports Russian, Kazakh, and mixed conversational styles. The model is trained on real customer dialogues from Kaspi.
If the AI isn't confident in an answer, it automatically hands the conversation over to a manager with full context. You will never lose a customer.