How do I write a product title on Kaspi.kz to improve relevance and CTR?

Put the brand and model at the start, then key characteristics (size, color, capacity or type) in a logical order, avoiding stop words and unnecessary repetition. Respect the platform’s character limits and formatting so important words are not cut off in search. The title should be clear to the buyer and reflect common search queries.

What photos and videos should I upload to increase clickability and conversion?

The main photo should be sharp, on a neutral background with good lighting and no extraneous elements; additional shots should show the product from different angles and in use. Add 1–2 lifestyle images and a short demo video if the product requires functional explanation. Avoid watermarks and low resolution — these reduce trust and CTR.

Which metadata (EAN, SKU, category, brand) is mandatory and how does it affect inclusion in selections and filters?

Provide EAN/GTIN, correct SKU, exact category and brand — these fields are used by algorithms for matching, filtering and inclusion in relevant selections. Incomplete or incorrect metadata deprives the page of visibility in filters and reduces the chance of appearing in recommended blocks. Complete data also reduces duplicates and returns due to mismatches.

How should I present price, delivery and installment information in the product page to improve conversion?

Show the final price including typical fees, list available delivery options and realistic delivery times; highlight installment options or discounts prominently on the main part of the page. Fast delivery and transparent conditions often influence the decision more than a small price difference. Keep availability and delivery times updated — outdated data reduces trust and CTR.

What mistakes in specifications and descriptions most often lead to low sales and returns?

Common errors are missing or incorrect specifications, outdated EAN/SKU, titles stuffed with keyword blocks instead of clear descriptions, and poor photos. These issues lead to appearing in irrelevant results, higher returns and lower conversion. Correct data systematically and sync the product page with inventory records and manufacturer descriptions.

Kaspi.kz product page: layout & optimization

Product page — a marketplace page that gathers the title, photos, price, specifications, delivery, reviews and seller information; its quality directly affects search visibility, click-through rate and conversion.

How the product page works

The product page serves three basic functions: it attracts clicks in search results, convinces the buyer to complete a purchase, and provides data for internal ranking algorithms. On Kaspi.kz the algorithm considers text relevance (title and attributes), user behavior (CTR and conversion), availability and delivery speed, price and sales history. Inside the page, not only the visible part matters (photos, price, description) but also metadata: EAN/GTIN, SKU, categories and brand linkage.

Title affects relevance in search results.
Photos and videos create the first impression and increase CTR.
Price, delivery and installment options influence decision-making and conversion.
Specifications help filtering and inclusion in relevant collections.
Reviews and rating reduce the purchase barrier and lower returns.

Why a seller needs a high-quality product page

In short: an improved page means higher CTR in search, a higher conversion rate on the product page itself, and fewer returns. From the experience of sellers in Kazakhstan, systematic improvements to the product page can increase visibility and sales by 20%–150% in the first 1–3 months after changes, depending on the category.

Concrete effects:

CTR growth: a correct title and a high-quality main photo — +20–60% in clickability according to observations from electronics and home appliances sellers.
Conversion increase: detailed specifications, honest photos and size charts yield +30–100% conversion in apparel and footwear.
Return reduction: accurate specs and usage instructions reduce return rates by 2–8 percentage points.
Faster turnover: an optimized page with correct stock levels speeds up sales and improves placement in recommendation blocks.

Structure and elements of the page — what to optimize and why

Let’s break down the key fields of the product page and practical requirements for each.

Product title

What it should contain: brand, model, key characteristic, size/volume/color, and an important selling attribute. Format: Brand + model + key characteristic + size/color. Do not insert stop words or extra promotional phrases.

Recommended length: 60–120 characters — enough to include core keywords and remain clear.
Avoid ALL CAPS, excessive punctuation, emojis and repetitive keywords that don’t add value.
Place the most important keywords at the beginning so they are not cut off in search snippets.
Use simple, buyer-focused language: the title must match what customers type in search.

Main photo and gallery

The main photo is the first visual contact with the product. Follow platform rules and these practical tips:

Main image: clear product on a neutral background, high resolution, no watermarks or promotional overlays.
Gallery: multiple angles, close-ups of important features, size reference and in-use shots (lifestyle) to show scale and context.
Include at least one photo of the packaging and any accessories if relevant.
Use a short demo video for products with functional complexity — it increases trust and reduces returns.

Price, delivery and installment options

Show the final price including all typical fees, clearly state available delivery methods and realistic delivery times. Highlight Kaspi.kz installment or other payment options prominently. Fast delivery and transparent terms often trump a small price difference.

Specifications and attributes

Fill all relevant attributes (technical specs, materials, dimensions, compatibility). These fields power filters and help the algorithm place the product in suitable selections. Accurate specs reduce mismatches and returns.

Description

Structure the description for scanning:

Short lead: 1–2 sentences with the main benefit.
Bulleted key features for quick scanning.
Full description with use cases, what's included and warranty info.
For clothing, add a size guide and fit recommendations.

Reviews, Q&A and seller information

Encourage honest reviews and respond to buyer questions promptly. Active engagement increases buyer confidence and may improve ranking. Seller rating, fulfillment speed and return handling also affect visibility.

Metadata: EAN/GTIN, SKU, category and brand

Provide correct EAN/GTIN, SKU, exact category and brand — these fields are used for matching, filtering and inclusion in curated collections. Incomplete or incorrect metadata reduces exposure in filters and decreases the chance of appearing in recommended blocks. Complete data also minimizes duplicates and returns due to mismatches.

Examples and real situations from Kaspi.kz sellers

Below are common scenarios and how optimizations produced results:

Electronics seller: improving the main photo and adding technical photos increased CTR by 35% and conversion by 18%.
Clothing seller: adding accurate size tables, multiple fit photos and honest descriptions reduced returns by 6 percentage points and doubled conversion on product views.
Home goods seller: correcting EANs and consolidating duplicate SKUs led to more consistent impressions in filtered searches and a 25% rise in organic traffic.

Practical tips and an optimization checklist

Quick checklist for a seller updating a product page:

Title: brand + model + key attribute; keep within recommended length.
Images: high-res main photo + 4–7 gallery images; include lifestyle and close-ups.
Video: short demo if useful for the product.
Price: final price visible, clarify discounts and installment terms.
Delivery: show available methods and realistic delivery times.
Specifications: fill all relevant attributes and correct category/brand.
Metadata: correct EAN/GTIN and SKU; avoid duplicates.
Description: short lead, bullets, full details, size guides where needed.
Reviews: request feedback and respond to questions promptly.
Inventory: keep stock levels up-to-date to avoid cancellations and loss of rank.

Mistakes to avoid

Missing or incorrect specifications that lead buyers to wrong expectations.
Low-quality or misleading photos and stylized overlays that hide the product.
Titles stuffed with keywords or promotional phrases that confuse buyers.
Outdated delivery times and stock information.
Incorrect EAN/GTIN or category that causes duplicates or misplacement.

Conclusion

A well-structured and complete product page on Kaspi.kz is one of the most cost-effective levers to increase visibility and sales. Focus on clarity for the buyer, accuracy of metadata, high-quality visuals and transparent commercial terms — these elements together improve CTR, conversion and reduce returns. Use the checklist as a routine part of catalog maintenance and track metrics after each change to measure impact.

Часто задаваемые вопросы

How do I write a product title on Kaspi.kz to improve relevance and CTR?: Put the brand and model at the start, then key characteristics (size, color, capacity or type) in a logical order, avoiding stop words and unnecessary repetition. Respect the platform’s character limits and formatting so important words are not cut off in search. The title should be clear to the buyer and reflect common search queries.
What photos and videos should I upload to increase clickability and conversion?: The main photo should be sharp, on a neutral background with good lighting and no extraneous elements; additional shots should show the product from different angles and in use. Add 1–2 lifestyle images and a short demo video if the product requires functional explanation. Avoid watermarks and low resolution — these reduce trust and CTR.
Which metadata (EAN, SKU, category, brand) is mandatory and how does it affect inclusion in selections and filters?: Provide EAN/GTIN, correct SKU, exact category and brand — these fields are used by algorithms for matching, filtering and inclusion in relevant selections. Incomplete or incorrect metadata deprives the page of visibility in filters and reduces the chance of appearing in recommended blocks. Complete data also reduces duplicates and returns due to mismatches.
How should I present price, delivery and installment information in the product page to improve conversion?: Show the final price including typical fees, list available delivery options and realistic delivery times; highlight installment options or discounts prominently on the main part of the page. Fast delivery and transparent conditions often influence the decision more than a small price difference. Keep availability and delivery times updated — outdated data reduces trust and CTR.
What mistakes in specifications and descriptions most often lead to low sales and returns?: Common errors are missing or incorrect specifications, outdated EAN/SKU, titles stuffed with keyword blocks instead of clear descriptions, and poor photos. These issues lead to appearing in irrelevant results, higher returns and lower conversion. Correct data systematically and sync the product page with inventory records and manufacturer descriptions.

Product page on the marketplace