Definition
Kaspi Postamat is Kaspi.kz’s network of automated parcel pickup points where a buyer collects an order using a code or QR; the seller ships the item to a postamat as part of logistics when selling on Kaspi.kz.
How Kaspi Postamat works
The workflow can be split into three main steps: order acceptance, delivery to the postamat, and pickup by the buyer.
- Order acceptance. The buyer selects the “Postamat” pickup option on the product page on Kaspi.kz. The order shows the nearest postamat from the list suggested by the system based on the buyer’s address.
- Sending the item to the postamat. Execution options depend on the seller’s logistics model: FBS (the seller ships to the postamat themselves via a courier/logistics partner) or handing the parcel to a Kaspi operator for further distribution (if the seller is connected to Kaspi’s delivery solution). In both cases a barcode/QR must be on the package and the shipment properly registered in the seller’s dashboard.
- Buyer pickup. After delivery to the postamat, the buyer receives an SMS/notification in the Kaspi.kz app with a code or QR; the buyer enters the code on the postamat terminal or scans the QR to retrieve the parcel. If the buyer does not collect the parcel within the established storage period, the order is returned to the seller or sent to a processing center depending on Kaspi rules.
Technically, postamats support barcode and QR scanning, store parcels in lockers of various sizes, and integrate with Kaspi’s accounting system via API (for automatic "delivered" status and tracking).
Why a seller should use Postamats
Postamat options affect sales and operating costs. Specific advantages for sellers in Kazakhstan:
- Conversion uplift. For urban buyers, the convenience of self-pickup is often decisive. Sellers on Kaspi.kz report order increases of 5–20% for listings that offer postamat pickup, depending on assortment and price — especially for goods up to 20 000 KZT and for electronics/accessories.
- Lower last-mile costs. Sending to a postamat is often cheaper than door-to-door courier delivery: small shipments to a postamat typically cost 300–700 KZT, while courier delivery to an address is 700–1 500 KZT depending on city and parcel size.
- Fewer conflicts and delivery complaints. Postamats remove direct courier contact and let buyers pick up orders at a convenient time. That reduces delivery complaints, although it does not eliminate quality-related returns.
- Scaling logistics. For sellers without their own courier network, postamats allow coverage of major cities (Astana, Almaty, Shymkent, etc.) without signing many separate contracts or running an in-house delivery fleet.
Practical examples and scenarios on Kaspi.kz
Some common use cases and how they play out on the marketplace:
- Electronics and accessories. Fast pickup and low return friction make postamats a good fit for phone gadgets, chargers and small electronics. Short transit times and predictable locker sizes improve customer satisfaction.
- Clothing and footwear. Buyers often order multiple sizes and return unwanted items. Postamats reduce failed delivery attempts and give buyers time to try items at home before filing return requests, but sellers should clearly communicate the return process.
- City-to-city shipping. For sellers located in one city serving buyers in another, using Kaspi’s network or partner couriers to deliver into local postamats provides predictable costs and faster pickup than organizing door delivery nationwide.
Setup and operational steps for the seller
Key steps to start using postamats on Kaspi.kz:
- Enable the Postamat pickup option in your seller dashboard and configure available locations and shipping rules.
- If using FBS, create a shipment in the dashboard and print the label with barcode/QR linked to the order; hand parcels to your courier or a logistics partner point with transfer confirmation.
- If using Kaspi’s delivery operator, activate the delivery option, agree on transfer schedules and handover procedures with the platform’s manager.
- Ensure packaging meets Kaspi’s size and weight limits and affix the Kaspi-generated label in a visible place.
- Monitor statuses in the seller cabinet and reconcile deliveries with scan events; set up integration (API) if you want automatic status updates and bulk processing.
Optimization tips and common mistakes
- Correct labeling. The most frequent issue is poorly attached or missing labels. Use durable labels and double-check barcode readability.
- Choose appropriate locker sizes. Map your SKU dimensions to available locker sizes and avoid sending oversized parcels that will be rejected.
- Monitor storage times. Track how long parcels stay in postamats and proactively contact buyers or request extensions to avoid returns.
- Pricing strategy. Factor postamat tariffs into product pricing or offer free/discounted delivery thresholds to keep conversion high.
- Test in target cities. Performance varies by location — run pilots in major cities (Astana, Almaty) before scaling to secondary regions.
Performance monitoring — what to measure
Core KPIs to evaluate Postamat effectiveness:
- Share of orders choosing postamat pickup.
- Pickup rate (percentage of parcels actually collected by buyers).
- Average time from delivery to pickup.
- Return rate due to non-collection.
- Delivery cost per order and impact on gross margin.
- Effect on conversion and average order value for listings with postamat option.
Conclusion
Kaspi Postamat is an efficient tool for sellers on Kaspi.kz to reduce last-mile costs, increase conversion in urban areas and scale distribution across Kazakhstan. Proper labeling, matching parcel dimensions to locker sizes and monitoring pickup behavior are the keys to minimizing returns and maximizing the benefit of postamat delivery.
Часто задаваемые вопросы
- How does a seller send an item to Kaspi Postamat under the FBS model?
- In the seller dashboard you must create a shipment and print the label with the barcode/QR linked to the order. Then hand the parcel to a courier or deliver it to a logistics partner drop-off point with transfer confirmation. After handover, monitor the status in the dashboard to ensure the parcel is delivered to the postamat and the order status is updated.
- What are the marking and packaging requirements for parcels sent to Kaspi postamats?
- Each parcel must have a label with a barcode or QR generated in Kaspi’s system and affixed in a visible place. Packaging must protect the item and comply with the locker size and weight limits specified in the platform rules. Non-compliance with dimensions, weight, or missing labels can lead to returns or extra charges.
- How long is a parcel stored in a postamat and what happens if the storage period expires?
- Storage terms are set by Kaspi and shown in the buyer notification; sellers can also see the time until automatic return in their dashboard. If the buyer does not pick up the parcel within the allotted time, the order is usually returned to the seller or sent to a processing center depending on delivery conditions. It’s recommended to monitor storage times and arrange extension or re-routing promptly to avoid returns and additional costs.
- How do I connect delivery via Kaspi’s operator and what steps does a seller need to take?
- In the seller dashboard activate Kaspi delivery, fill in your company profile (details, contact info, etc.) and coordinate terms with the platform manager if required. Then clarify tariffs, handover schedules and packaging/labeling requirements; after that, transfer parcels according to the agreed procedure. In some cases you’ll need to sign a contract with Kaspi and set up integration for automatic shipment status updates.
- How to calculate the profitability of using postamats and which costs to include?
- Include direct tariffs for delivery to postamats, storage fees and potential expenses for returns/reshipments. Compare these costs to the alternative (courier door delivery) and factor in effects on conversion and average order value — savings on delivery and pickup convenience often increase sales. Also account for operational costs for packaging and labeling, and for large volumes calculate possible tariff discounts from Kaspi.
- Which KPIs should be tracked to assess postamat effectiveness for a store?
- Key metrics: share of orders choosing postamat, pickup rate, average time to pickup and return rate due to non-collection. Additionally monitor delivery cost per order, impact on product page conversion and NPS/reviews related to delivery. These indicators help adjust assortment, pricing and storage policies.