Closed Kaspi categories: how to get permission to sell

Kaspi Магазин is one of Kazakhstan’s most popular marketplaces, offering a wide range of products with options to buy on credit or in installments. Customer trust in the platform grows year by year, making it a powerful sales channel for any business. However, to maintain quality and safety of trade, Kaspi has introduced strict rules limiting certain categories and brands. Let’s look at how sellers can gain access to these closed niches and grow their business effectively.

By the way, we are forming a closed community of top sellers in Kazakhstan on Telegram — we’re currently recruiting the first wave of participants for free, but access will soon become paid, so join now: Join Telegram. Don’t miss the opportunity.

Why does Kaspi Магазин impose restrictions?

Kaspi aims to exclude low-quality goods and counterfeits sold by shell companies and dishonest sellers. Closed categories typically include popular groups of electronics: smartphones, TVs, washing machines, laptops and other devices. When a seller tries to add such products, they will see a notification that permission is required to trade. This creates a safer environment for buyers and strengthens the platform’s reputation.

Step-by-step: How to open a new category and brand on Kaspi

• Contact Kaspi support. Call the free number 2323 and submit a request for access to the closed category or brand.
• Prepare your documents. Kaspi requires a package of documents, including:
• a supply contract or dealer/distributor agreement,
• certificates and other proofs of product legitimacy,
• invoices and other accompanying paperwork.

Each step in obtaining permission confirms that you sell certified products for which you have the rights.

How category unblocking works

The unblocking procedure is handled on a case-by-case basis. In some cases, Kaspi may request additional documents to verify product authenticity. This protects buyers and builds trust in the platform. Be prepared for the process to take several days; however, once the permission is approved it is valid indefinitely and you won’t need to renew it for every item in the category.

Specifics of getting permission for restricted brands

For branded or restricted products, Kaspi may require additional proof of authorization from the brand owner or an official distributor. Typical additional requirements include:

• a letter of authorization from the trademark owner or a signed distribution agreement,
• documentation that confirms warranty and after-sales service availability in Kazakhstan,
• proof of authorized supply channels (original invoices from official distributors),
• samples or photos showing serial numbers and packaging, if requested for authenticity checks.

In some cases, brands themselves participate in the verification process: they may ask for proof that your company is an authorized reseller. If you don’t have direct authorization, working through an authorized distributor or obtaining a reseller certificate is often necessary.

Advantages and disadvantages of Kaspi’s strict requirements

Advantages:

• Higher buyer confidence — customers trust listings marked as verified, which can increase conversion and reduce returns.
• Lower competition — restrictions limit the number of sellers in high-demand categories, allowing compliant sellers to capture more market share.
• Protection against counterfeits — verified supply chains reduce the risk of disputes and sanctions for selling fakes.

Disadvantages:

• Administrative effort — collecting and submitting documentation takes time and resources.
• Possible delays — verification can take days or weeks, especially if Kaspi requests additional information.
• Dependency on suppliers — if your distributor cannot provide necessary documents, gaining access may be difficult.

Is it worth pursuing permission?

If you plan to work with popular and high-value categories (phones, TVs, home appliances), obtaining permission is usually worth the effort. The benefits — higher trust, fewer disputes, and access to a more liquid customer base — typically outweigh the costs of document preparation. For low-margin or low-demand items, evaluate whether the additional administrative burden justifies the expected sales uplift.

Recommendations:

• Start with the categories that offer the highest margin and turnover for your business.
• Work closely with official distributors to secure correct documentation and letters of authorization.
• Keep digital copies of all submitted documents and be ready to provide additional proofs quickly.

Frequently asked questions