How to increase sales on Kaspi: a practical guide for the seller

Kaspi Магазин gives sellers a powerful tool to promote products — Kaspi Marketing. This service allows you to create advertising campaigns, increase product visibility and attract your target audience. With Kaspi Marketing, sellers can boost sales, raise profit and secure leading positions among competitors. In this article we explain how to use Kaspi Marketing to grow your business.

Quick search for products to advertise on Kaspi

Before launching a campaign, it’s important to identify which products are in highest demand. The most convenient tool for analysis and finding profitable SKUs is AWW. This service quickly evaluates sales dynamics and selects suitable items for advertising. With AWW, Kaspi sellers can effectively build assortments and increase turnover.

How Kaspi Marketing works

On the Kaspi platform, items marked as “Реклама” (Advertised) appear at the top of search results. Even if a user sorts results by popularity or other criteria, advertised items remain in top positions, attracting attention and increasing the likelihood of purchase.

Keep in mind that advertising on Kaspi does not guarantee the buyer will purchase from your offer. The product card always displays offers from other sellers, and the buyer can choose a similar product from a competitor.

Main sections of Kaspi Marketing

To start with Kaspi Marketing, in your seller account select the Kaspi Marketing tab and click “Start advertising products”. In the Kaspi Pay account you will see a statistics section where you can track campaign performance using the following metrics:

• Views: total number of ad impressions.
• Clicks: number of visits to the product, indicating buyer interest.
• CTR: click-through rate — clicks divided by impressions.
• CPC: cost per click paid for the ad.
• Conversions / Orders: number of purchases attributed to the campaign.
• Conversion rate (CR): orders divided by clicks.
• Cost: total ad spend for the selected period.
• ROAS and CAC: revenue-to-ad-spend ratio and customer acquisition cost.

When ads on Kaspi are effective

Advertising on Kaspi is most effective when:

• Products already have a competitive price and decent organic conversion — ads scale existing demand.
• There is stable stock and fast fulfillment to avoid cancellations and poor seller metrics.
• Category searches are high-volume and customers often convert from the search results.
• There are special offers like coupons, bundles or Kaspi Рассрочка that increase conversion.
• You run short, time-limited promotions (flash sales) to create urgency.

When ads on Kaspi are not effective

Advertising may be ineffective if:

• Product listing conversion is low due to poor photos, unclear title or bad price — ads will bring clicks but few purchases.
• Stock levels are inconsistent or delivery times are long, causing cancellations.
• Category competition is extremely price-driven and your margins don’t allow competitive bids.
• There is no demand for the product — ads will waste budget trying to create demand that doesn’t exist.

Conditions for launching an advertising campaign on Kaspi

Before you launch, ensure:

• Product card is optimized: title, first 120 characters of description, high-quality photos and relevant attributes.
• Price and shipping terms are competitive.
• Enough stock is available for the campaign period.
• Seller metrics (rating, fulfillment) are acceptable.
• Required legal and tax documents are uploaded, if applicable.

Step-by-step instruction to create an advertising campaign on Kaspi

1. Open your seller cabinet and go to the Kaspi Marketing tab.
2. Click “Start advertising products” and select the SKUs you want to promote.
3. Choose campaign type (CPC/CPM where available), budget and bid strategy — manual or automatic bidding.
4. Set campaign dates and any scheduling rules (days/hours).
5. Configure creatives if applicable: main image, headline and promo stickers.
6. Assign tracking labels or UTM parameters if you integrate external analytics.
7. Launch the campaign and monitor the statistics in Kaspi Pay — optimize bids and budget based on CTR, CPC and conversion.

Tips to increase sales on Kaspi

• Optimize the first 120 characters of the description and the title with high-intent keywords.
• Use high-quality photos and test several variants (A/B testing).
• Run short flash discounts (24–72 hours) to boost visibility and conversions.
• Offer coupons for first-time buyers to increase trial purchases.
• Use bundles (combos) and threshold-based free delivery to lift average order value.
• Implement a repricer to react to demand changes and reduce CPC when demand drops.
• Collect and respond to reviews quickly — social proof boosts conversion.

Main methods to increase sales

The main levers for growth are:

• Product card optimization: title, photos, specs and attributes.
• Dynamic repricing to stay competitive while protecting margin.
• Targeted paid advertising (Kaspi Marketing) to capture top-of-search clicks.
• Promotions and coupons to create incentives and urgency.
• Cross-sell and up-sell bundles to raise the average check.
• Improving logistics and delivery speed to reduce returns and complaints.
• Using analytics for cohort and funnel analysis to find bottlenecks.

Promotions and marketing tools

Popular options on Kaspi include:

• Flash discounts (limited-time offers) — effective for quick sales spikes.
• Coupons for new customers or cart discounts.
• Bundles / combos — packaged value offers that increase the average ticket.
• Free delivery thresholds to encourage larger purchases.
• Kaspi Рассрочка promotions — useful for categories where installment increases conversion and basket size.

Analysis and sales optimization

Key metrics to monitor and optimize:

• CTR — shows how relevant your ad and title/image are.
• CPC and total cost — measure efficiency of ad spend.
• CAC — acquisition cost per order; compare to gross profit per unit.
• CR — conversion from clicks to orders; if low, improve listing or price.
• Retention and cohort analysis — measure long-term value of buyers attracted by campaigns.

Tools like AWW help automate data exports, build dashboards and send alerts on critical deviations. Combine marketplace stats with your internal analytics for a full picture.

How a sales manager should apply all this

As a sales manager, follow a test-and-learn approach:

1. Formulate hypotheses (e.g., “adding a coupon will lift conversion by X%”).
2. Run controlled experiments: A/B test images, prices, and promo types.
3. Monitor KPIs daily: CTR, CR, CPC, CAC and stock levels.
4. Scale working hypotheses and stop what doesn’t work fast.
5. Coordinate with logistics and customer support to keep fulfillment times and seller metrics high.
6. Automate routine adjustments with repricers and use AWW or similar tools for ongoing monitoring.

Following systematic tests, careful monitoring and coordination across teams will allow you to increase sales on Kaspi efficiently while protecting margins.