What to sell on Kaspi: profitable categories and products

In short: what sells best on Kaspi and how to calculate profit.

• On Kaspi you can sell only finished, easily deliverable, and legally permitted products; there are no brand restrictions except for "restricted" categories that require documents.
• The best-selling categories are computers and home appliances, jewelry, large-size items and products searchable by characteristics — auto parts, home goods.
• It's difficult to sell very cheap low-margin goods for 2–3 thousand tenge, clothing and shoes without fitting, impulse items and ultra-niche products.
• Resale is the most common model (about 60% of active stores): a working scheme is SKU turnover 2–3 times per month and gross margin 25–45%.
• Retail price = (cost + logistics + commission + reserve for returns + advertising) / (1 − target margin); Kaspi's commission in 2026 is typically 5–15% depending on the category.

For many entrepreneurs Kaspi is an effective sales channel that increases turnover and lets sellers reach a new level. Kaspi Marketplace not only offers a wide assortment, but also makes shopping convenient for Kazakhstani customers by providing secure delivery, credit and installments. It’s one of the most promising and fast-growing sales channels in Kazakhstan.

Tool for successful sales

Before choosing an assortment, many sellers analyse the market to find the most popular and best-selling categories. AWW is a tool that helps entrepreneurs quickly analyse the market and pick the most profitable niches. With AWW you can identify in-demand products and make the right choice to increase sales.

What assortment can you sell on Kaspi?

Kaspi Marketplace allows sellers to list a wide assortment, provided they follow several basic rules:

• Easily deliverable goods: products should tolerate temperature changes and not be fragile.
• Finished products: Kaspi accepts only ready-made items. Custom-made furniture, tailor-made clothes or unique paintings are typically not suitable for marketplace listings.
• Legality and compliance: restricted categories (for example, certain medical devices, alcohol, or regulated electronics) require accompanying documents and compliance with Kazakhstani legislation.
• Correct categorisation and attributes: items that can be searched by characteristics (model, size, compatibility) perform better—this includes auto parts, electronics and household appliances.

Sellable items on Kaspi: top 100 categories

Kaspi’s top categories typically reflect consumer demand in Kazakhstan. The leaders are electronics (laptops, smartphones, accessories), small and large home appliances, auto parts, home and kitchen goods, and jewelry. Large and searchable categories (with filters by specifications) tend to occupy top positions in the "top 100" lists because they match user search behavior.

If you build assortment around these categories and focus on popular SKUs, you increase the chances of getting visibility in Kaspi search and Buy Box.

What sells best on Kaspi?

Best sellers combine demand, understandable specifications and reliable delivery. Examples:

• Computers, laptops and peripherals — high value, clear specs and frequent searches.
• Home appliances (large and small) — customers search by model and compatibility, willing to pay delivery for bulky items.
• Auto parts — buyers use filters and VIN/model matching, which increases conversion.
• Jewellery and watches — high margin per unit, often bought as gifts.
• Home goods and furniture ready for delivery — where shipping and packaging are organised correctly.

Items that are hard to sell on Kaspi

Certain product types usually underperform on marketplaces:

• Very cheap commodities (2–3k KZT) — low margins make promotion and logistics uneconomical.
• Clothing and shoes without fitting options — high return rates deter profitability.
• Impulse goods and extremely niche specialised items — limited audience and low search volume.
• Custom or made-to-order products — long lead times and variability complicate marketplace logistics.

What resale business is and how it works on Kaspi

Resale on Kaspi is the most common model. The basic idea: source finished goods from wholesalers or manufacturers, list them on Kaspi, and ship via FBS (Fulfillment by Seller) or your own logistics. Typical metrics for a working resale store:

• SKU turnover: 2–3 times per month.
• Gross margin: 25–45% depending on category and strategy.
• Active stock management: balance between available quantity and expected demand to avoid stockouts and overstock.

Retail price should cover all costs and target margin, so use the formula above when setting prices. Keep in mind Kaspi’s commission (usually 5–15% in 2026) when calculating profitability.

Where to source goods for resale: channels and real examples in Kazakhstan

Common sourcing channels:

• Local wholesalers and distributors in Kazakhstan — faster delivery and simpler customs.
• Chinese suppliers and marketplaces — cost advantages but require testing and customs handling.
• Liquidation lots, overstock from retailers and auctions — can yield profitable SKUs.
• Direct manufacturers for private label or bulk purchases.

Practical advice: start with test batches (50–300 pieces), verify suppliers by samples and reviews, factor in customs, labeling and certification, and consider using local 3PL partners to simplify last-mile delivery in Kazakhstan.

Marketing and sales: how to promote resale on Kaspi

Key promotion levers:

• Product card optimisation: high-quality photos, correct attributes, clear titles and structured descriptions—these directly increase conversion.
• Pricing strategy: competitive price, promotions and participation in category campaigns help to win the Buy Box.
• Advertising: Kaspi ad products and off-platform campaigns work best together; monitor ROAS and scale what performs.
• A/B testing: test images, titles and prices to improve CTR and reduce CPC by raising organic performance.
• Reviews and seller metrics: fast fulfillment, low return rates and good support improve ranking and visibility.

Choice of logistics: FBS is good for reducing upfront warehouse costs and starting quickly. For scaling and quality control, combine FBS with your own stock in a 3PL or warehouse for fast-moving SKUs.

Conclusion and next steps

Kaspi is a powerful channel for sellers in Kazakhstan, but success requires selecting the right assortment, managing margins and logistics, and optimising product listings. Start with a focused catalogue in proven categories, test suppliers with small batches, and use tools like AWW to monitor demand and optimise pricing. Track unit economics carefully: include all costs (logistics, commission, returns, advertising) and target a gross margin in the 25–45% range to make resale work sustainably.

Next steps: choose 5–10 SKUs in a single category, calculate target retail price with the formula above, launch a small pilot, and iterate based on sales data and customer feedback.