Adding products on Kaspi: from the product card to delivery setup

Successful sales on the popular marketplace Kaspi.kz start with correctly adding products to the catalog and properly filling out product cards. A high-quality presentation of your products directly affects conversion and sales volume. Well-filled product cards not only attract buyers’ attention but also improve positions in the platform's search results.

See also: direct login and a step-by-step guide — Kaspi.kz seller cabinet.

This guide covers all aspects of working with products on Kaspi: from adding new items to setting up delivery via postamats. We will go over pre-order specifics and packaging requirements. This information will be useful for both new sellers and experienced entrepreneurs looking to optimize their work on the platform.

How to add a product to a Kaspi store: step-by-step instruction

Adding products to the Kaspi catalog is done through the Seller Cabinet. The process consists of several stages:

• Logging into Kaspi Seller Cabinet. Sign in to the seller cabinet at https://kaspi.kz/mc/#/ using the login and password you received when registering your store.
• Go to the "Products" section. In the main menu, select the "Products" tab, then click the "Add product" button.
• Search for the product in the catalog. Kaspi uses a unified catalog system, so first check whether your product already exists in the system. Enter the product name or SKU in the search bar.
• Select the product from the search results. If the product is found, choose it from the list. Pay attention to the technical specifications to make sure it’s the exact model you want to sell.
• Fill in required fields. Specify the product price, quantity in stock, condition (new or used), and select delivery and payment methods.

If the product is not in the catalog, you can submit a request to add it. To do this:

• Complete the form with the product name
• Specify brand and model
• Attach photos of the product
• Provide detailed technical specifications

After moderation, the product will be added to the general catalog, and you will be able to list it in your store.

Requirements for the product card. Creating the perfect description

A properly filled product card increases buyer confidence and improves search visibility. Key elements to pay attention to:

• Title. Use a clear, accurate product title that includes brand, model, key parameters and, if relevant, size or color. Avoid unnecessary words. Example format: "Brand Model — main feature — capacity/size".
• Photos. Upload high-quality images on a white or neutral background. Include multiple angles, close-ups of important details, and photos of the package contents. Follow Kaspi's photo requirements for size and format.
• Description. Give a concise overview at the top (2–3 short sentences) and then a full technical description. Use bullet points for specifications: dimensions, weight, materials, power, compatibility, warranty.
• Attributes. Fill in all category-specific attributes (color, size, material, SKU, GTIN/EAN if available). These help customers filter and find your product.
• Price and stock. Indicate the correct price, any discounts, and current stock levels. Accurate availability reduces cancellations and complaints.
• Delivery parameters. Provide weight and dimensions to ensure correct shipping calculations and to meet postamat requirements.

Good product cards reduce customer questions and returns, speed up moderation, and increase the likelihood of appearing in the Buy Box.

How to sell on Kaspi by pre-order: features and advantages

Pre-order allows you to accept orders before the product is in stock. This can be useful for new releases or restocks. Main points to consider:

• Enable pre-order mode. In the product settings, activate the "pre-order" option and specify an estimated shipping date or a range (for example, "ships within 7–14 days").
• Clear communication. In the description, clearly state that the product is a pre-order, expected shipping dates, and any prepayment conditions. Transparency reduces disputes.
• Inventory planning. Monitor expected supply dates and update the card if schedules change. If shipping is delayed, notify buyers promptly.
• Advantages. Pre-orders help test demand, secure early sales, and improve cash flow. They also allow you to collect customer data for marketing ahead of the official launch.

Packaging and handover of goods: following Kaspi standards

Proper packaging and correct handover are essential to avoid damage, claims and delays during acceptance. Observe the following:

• Protective packaging. Use shock-absorbing materials (bubble wrap, foam) and sturdy outer boxes. Fragile items need additional protection.
• Correct dimensions and weight. Ensure declared dimensions and weight match the actual package. Incorrect data can lead to recalculation of shipping fees or rejection at acceptance.
• Labeling and documentation. Affix clear labels with SKU, order number and any required stickers. Include invoices, manuals and warranty cards where applicable.
• Completeness and bundle checks. Verify that all components and accessories listed in the card are included. Missing parts lead to claims and negative ratings.
• Compliance. Follow Kaspi’s packaging rules and restrictions (e.g., prohibited materials, hazardous goods rules). Non-compliance may result in refusal of acceptance or penalties.

How the Kaspi postamat works: what every seller should know

Postamats are parcel terminals where customers can pick up orders. They are a popular delivery option on Kaspi. Key details for sellers:

• Size and weight limits. Check the allowed dimensions and maximum weight for postamat parcels. Oversized items must be shipped by courier instead.
• Packaging requirements. Parcels for postamats must be securely packed to withstand automated sorting and handling.
• Pickup window. Buyers usually have a limited number of days to pick up the parcel from the postamat. Make sure to indicate expected processing and shipping times.
• Notifications. Kaspi notifies buyers when a parcel is ready for pickup. Keep tracking updates accurate to avoid confusion.
• Returns and undelivered parcels. Familiarize yourself with Kaspi’s policy on returns and return shipping fees for postamat deliveries.

Tips to increase sales and optimize product cards

To boost performance on Kaspi, focus on these optimization tactics:

• Optimize title and first lines. The title and the first visible lines of the description influence both search and conversion. Include primary keywords and the main selling points.
• High-quality images. Use clear, well-lit photos and include context shots showing product scale and usage.
• Competitive pricing. Monitor marketplace prices and adjust your price or run limited-time promotions to win the Buy Box.
• Fast fulfillment. Short processing and shipping times improve conversion and seller ratings.
• Collect and respond to reviews. Good reviews increase trust—reply to questions and resolve issues quickly.
• Use promotions and campaigns. Participate in Kaspi promos and set up discounts or bundles to increase visibility.
• Monitor metrics. Keep an eye on views, conversion rate, returns and complaints, and iterate on the card content and pricing.
• Consider AWW and other integrations. If applicable, use platform tools and integrations to automate pricing, stock sync and analytics.

Conclusion: what to do after publishing a product

After your product is published, continue active management:

• Monitor performance metrics: views, conversion, returns and reviews.
• Adjust title, description and images based on customer feedback and analytics.
• Keep stock and delivery times up to date to avoid cancellations.
• Run periodic promotions, optimize prices and participate in platform campaigns.
• Ensure reliable fulfillment and excellent communication with buyers to build positive ratings.

Following these steps will help you start and scale sales on Kaspi. Proper product cards, clear logistics and good customer service are the foundation of successful marketplace trading.