Kaspi seller: how to find the most profitable products

Are you planning to start selling on Kaspi but want to avoid mistakes and protect your investment? Maybe you already run a successful business on the Kaspi marketplace and now want to expand your assortment to grow steadily and increase profits. In this article we’ll cover how to identify promising product categories on Kaspi to secure steady income and not miss opportunities. With practical advice you’ll be able to move up quickly and minimize risks.

Market analysis using the AWW service

For market analysis and tracking sales dynamics, many sellers use specialized analytics tools such as AWW. This analytics service helps monitor sales history, price changes, product ratings and the number of sellers for each SKU. With AWW you can spot seasonal shifts in price and demand, see when products begin to rise or fall in price, and minimize potential risks.

Using AWW you can also highlight items with potentially rising prices, which helps make more informed purchasing and assortment-planning decisions.

Most in-demand and profitable items on Kaspi

On Kaspi, consistently high sales are observed in categories such as:

• Beauty and health;
• Furniture (especially mattresses, wardrobes, beds);
• Electronics and gadget accessories;
• Building materials and tools (high demand for power tools and hand tools).

Trending items in recent years include smartphones, car tires, laptops, headphones, TVs and home appliances. Gift and decorative items, toys and accessories are also popular.

How to find profitable items on Kaspi?

To determine which products have strong demand, start by studying the assortment in the Kaspi Store itself. This will help you create a price list with promising SKUs. Here’s what to pay attention to:

• Rating. Sort items by popularity and rating. At the initial stage, choose affordable items that are frequently bought. Compare popular products with high ratings to determine which SKUs will appeal to buyers.
• Reviews. The more reviews a product has, the higher its sales usually are. For example, if one product has hundreds of recent positive reviews while a similar listing has only a few, the first is likely selling steadily and is less risky to add to your assortment.
• Sales history. Look at daily/weekly sales and the sales curve over the last 3–6 months to detect seasonality or steady demand.
• Competition. Check the number of active sellers in the card and how often sellers change prices or run promotions. Low-to-moderate competition with stable demand is usually the safest entry point.
• Price dynamics. Analyze whether the price is stable, trending up, or heavily discounted frequently. Stable or slowly rising prices are preferable for predictable margins.
• Margins. Estimate profit after all costs: procurement, fees, logistics and returns. Ensure the margin meets your target for the category.

Combine these factors to form a shortlist of 5–10 SKUs to test. Use AWW and internal Kaspi search queries to validate demand before scaling up purchases.

Creating a price list for Kaspi

When preparing a price list for Kaspi, accuracy is critical to avoid rejections and account issues. Include these mandatory fields:

• SKU (internal identifier);
• Barcode / article number;
• Exact product title;
• Category (aligned with Kaspi’s taxonomy);
• Price and purchase cost;
• Stock availability;
• Weight and dimensions;
• Links to high-quality photos.

Before uploading, verify that parameters and formats match Kaspi’s catalog requirements. It’s wise to upload a small test batch first to validate the file and avoid bulk errors that can lead to blocks.

Secrets of successful sales on Kaspi

To increase conversion and sales velocity on Kaspi, focus on the following:

• High-quality photos and informative titles — customers often buy with their eyes first.
• Complete and accurate product specifications — reduce returns and complaints by setting correct expectations.
• Competitive pricing and clear promotions — monitor Buy Box dynamics and adjust prices smartly.
• Fast and reliable fulfillment — shorter delivery times increase conversion and repeat purchases.
• Active work with reviews — respond to feedback, solve issues quickly and encourage satisfied buyers to leave reviews.
• Automation — use tools to update prices, sync stock and manage orders to keep operations scalable.

Difficulties selling products on Kaspi

Common challenges sellers face on Kaspi include:

• High competition in popular niches — requires tighter margins or differentiated offers;
• Listing inconsistencies — wrong attributes or mismatched catalog data cause low visibility or rejections;
• Logistics and returns — unexpected costs from returns or long delivery times can erode profit;
• Price wars — frequent undercutting by competitors can squeeze margins.

To mitigate these, maintain strict catalog hygiene, optimize logistics, monitor competitors, and focus on product quality and service to win Buy Box and loyalty.

Finding trending products on foreign platforms

To source trends and ideas, monitor marketplaces like AliExpress, Amazon and eBay. Look for bestsellers and new arrivals, check the number of orders and ratings, and use Google Trends to spot rising interest. Always calculate final landed cost including shipping, customs and local fees before concluding a product is viable for Kaspi.

After identifying candidates abroad, validate demand on Kaspi via AWW, internal search volume and test listings to avoid overstocking unproven SKUs.

Selecting products on Russian marketplaces

Russian marketplaces like Wildberries, Ozon and Yandex.Market are good sources of ideas and pricing benchmarks. Study top categories and product cards to understand positioning, pricing and customer expectations. When adapting offers for Kazakhstan, adjust for local price sensitivity, warranty terms and service expectations — what sells well in Russia may need localization to succeed on Kaspi.

Combine insights from Russian and international platforms with Kaspi-specific analytics to form a balanced assortment strategy tailored to local demand.